This article interprets the theme analysis, brand recommendation, key colors, key fabrics, key accessories, key details and styles, etc. The content of the book focuses on the men’s clothing regional market and is mainly practical, providing designers with more accurate styles. development direction.

  Topic 1  High street VIBE

In the post-epidemic era, people pay more attention to life and physical health, and the protective properties of clothing have given designers the concept of innovating in traditional technical styles. They combine functions with other styles such as street fashion and urban to explore Different functional expressions, which will also set off a craze in the lives of the new generation of millennials.

STREETVIBE

STREETVIBE

Keyfabric

#Keyfabrics
#StreamerVISCOSE STREAMER VISCOSE
Create a liquid light technological fabric, showing the effect of transforming between physical and virtual reality. Choose peace silk or synthetic Tencel that does not use animal testing to make shirt fabrics. You can also use Recycltex’s recycled polyester and nylon to pursue the appearance of performance fabrics. Create light-sensitive technology films that change with light or have reflective effects, tear-proof materials and calendered fabric,
Or use embossing or a low-key dobby pattern to achieve a moire effect. Use biodegradable or water-soluble treatment processes to achieve windproof and waterproof effects.

KeyColor

#Classic New Idea Personality Style
The simple colors highlight the beauty of simplicity and echo the increasingly popular design trend of sustainability and durability. For the group of forecasters (see Future Consumer Trends Report 2023), this theme will be particularly attractive. Application suggestions: New core colors such as industrial warm gray and neutral colors such as paper colors are often reminiscent of classic Friday casual looks. These earthy tones are ideal for stripes, checks and post-modern panel designs.

Key accessories

metal accessories

brand recommendation

#GIVENCHY Givenchy
Givenchy under the direction of Matthew M. Wiliams has been given a new meaning. This time it has finally officially ushered in the 2022 spring series. Inspired by itself, it blends its pure American origin with French daily life, and is located in a Paris train station as a A metaphor for bridging two cultures. The tones that change from cold to warm are as colorful as life, with delicate shrink-woven spider webs symbolizing the power of fragility. Chito, a Mexican artist who was also born in the United States, is used to carefully depict the strong street heritage through fountains. At the same time, extremely neat tailoring lines are incorporated to create a sharp contrast effect. Leather, knitting, and tulle are used to create an interpretation of elegant urban imagery. The texture changes and the combination of craftsmanship complement each other, and fully reflect the design vocabulary of the fusion of different countries.

Key details style extension

Topic 2intentional community

This theme can also illustrate the unity and cohesion of people during the epidemic. The unity of community groups adds a touch of warmth to the cold winter. Voices on social media have also become an important window to convey power, and brands are not stingy in using various platforms to express their ideas to consumers.

SOCIETIES

Keyfabric

full graffiti fabric

The full graffiti fabric adds to the interest of the clothing to a certain extent and is also a way of conveying the overall clothing culture output. This fabric is selected to use the denim surface release printing effect to produce a color contrast effect, making it more fashionable and avant-garde.

WARM MATERIAL

The soft and comfortable corduroy fabric has a nostalgic feel of the times and gives people a direct feeling of warmth. The classic caramel color is also one of the most nostalgic colors at the moment – the fabric uses a larger pit effect, the loose fluff effect is more casual, and the comfortable touch is also the first principle when choosing fabrics. . The corduroy fabric is also tolerant in terms of silhouette, and the easy-going theme is more suitable for some father-yoke styles that have a nostalgic feel.

KeyColor

vintagefashionclubhuai1

Playful 70s tones add a hedonistic edge to retro themes, ideal for dressy collections. Mid-20th century style evolved into #70s looks, influenced by key fashion shows and avant-garde brands. The disco-heavy 1970s inspired rich, saturated tones, heralding a further era of hedonism to come. Application suggestions: Based on the fashionable black tones and tan, add key seasonal colors such as sundial yellow, glamor red, copper green, etc. to create a charming top or even dress style.

Key accessories

brand recommendation

LACOSTE

The French clothing brand Lacoste has officially launched its 2021 autumn and winter series catalogue, which was shot on the banks of the Seine in Paris. Creative director Louise Trotter combined Lacoste’s regular sports DNA in the new autumn and winter series and paid tribute to the tailoring tradition of brand founder René Lacoste. . Lacoste’s iconic crocodile Log0 also has changes in details. Through the blessing of a series of graphic codes, Lacoste’s new symbolic totem is formed. The men’s and women’s clothing items of the 2021 autumn and winter series bring college-style baseball jackets, quilted lapel coats, sweaters, lightweight nylon skirts, parkas and knitted items.

Key details style extension